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Carter’s Fireside Chat

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jimmy-carters-cardigan

A plain tan cardigan hangs in the Carter Presidential Library in Atlanta, Georgia. It was the same cardigan Carter wore to his first televised fireside address in February 1977. Despite the words of caution from his staff on wearing it, Jimmy Carter addressed the nation in a cardigan during the height of the fuel shortages in the 1970s. Mocked on the news as ‘community college professor’ and as an officious attempt to play ‘homey’ (Carter’s predecessor Ford was much more lucky in his attempt), Carter nonetheless achieved a symbolic act that came to be identified with his humble Southern roots.

Carter asked the American peopleus all to take a simple step to save energy: turn down the thermostat, and put on a sweater. Few remembered his message but his cardigan, it became a cultural icon.

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Written by Alex Selwyn-Holmes

June 29, 2009 at 7:13 pm

Posted in Politics, Society

Tagged with ,

7 Responses

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  1. […] in the 1970’s, Jimmy Carter sat in front of a fire with a sweater on, asking Americans to set their thermostats to 65 degrees F in the winter time, outside of the ASHRAE comfort zone. As we experience other such shortfalls in […]

  2. […] in the 1970’s, Jimmy Carter sat in front of a fire with a sweater on, asking Americans to set their thermostats to 65 degrees F in the winter time, outside of the ASHRAE comfort zone. As we experience other such shortfalls in […]

  3. […] in the 1970’s, Jimmy Carter sat in front of a fire with a sweater on, asking Americans to set their thermostats to 65 degrees F in the winter time, outside of the ASHRAE comfort zone. As we experience other such shortfalls in […]

  4. […] is long and colorful.  FDR gave us a large archive of Fireside Chats.  Jimmy Carter tried it for the energy crisis. Reagan gave us a weekly radio address.  Before beginning one of them on Agusut 11, 1984, Reagan […]

  5. […] is long and colorful.  FDR gave us a large archive of Fireside Chats.  Jimmy Carter tried it during the energy crisis. Reagan gave us a weekly radio address.  (Before beginning one of them, on August 11, 1984, […]

  6. Jimmy Carter advice in saving energy is right. Just simply put your sweater on and turn down the thermostat. This can help you save energy.

    FIreside Sets

    January 15, 2011 at 1:57 am

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